Ownercode: Your AI agent builds it. You own it.
A free, step by step kit for beginners. It teaches you to direct an AI coding agent, then has it build your business website and a simple CRM, on one bill that is usually zero.
The problem
You have two options, and you hate them both.
WordPress is cheap to start. Then a plugin update breaks your booking form the morning you needed it most. Or a plugin has a hole in it, and someone fills your site with spam pages while you are on a job. You did not do anything wrong. You just used WordPress, like everyone told you to.
The other option is custom software. It works, and it is yours. It also means two vendors: one for the website, one for the software that runs your jobs. Two bills. Two people to call when something breaks. A small change means a ticket, a quote, and a wait.
You want one thing that works, does not break itself, and does not cost you a second mortgage. That has not existed. This is us trying to build it.
Where you start
Start with a CRM. Keep going.
The best way to learn agentic coding (letting an AI agent write the code while you steer) is to start. See how far you get, see what breaks, learn from it, and go again. Ownercode takes most of the pain out of that first run.
Your first build is a simple CRM: the list of customers, jobs, and follow-ups your business runs on. You already know what yours needs better than any software company does, so you can tell right away when the AI gets it right. It is simple enough to finish, and there is always a next thing to add.
The CRM is where you start, not where you stop. The same kit, the same rules, and the same habits build whatever your business needs next.
The free kit
What you get
The free kit is instructions, not software. Everything in it is plain text files you can read yourself. Nothing hidden, nothing installed on our servers.
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A guide. One file that explains how to direct the AI agent. Read once, come back when lost.
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A start prompt. Paste it into Claude Code. It interviews you about your business, then plans the work with you before it builds anything.
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Project memory. A file the AI reads at the start of every session, so it does not forget your rules and decisions from last time.
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A task system. One file per piece of work. Close your laptop for a month; the project picks up exactly where you left it.
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Guardrails. Rules that stop the AI from skipping its own safety checks or wiping out work you have not saved yet. The AI checks its own work before it calls something done.
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Two building skills. One for the screens people look at, one for the connections that read and write your data.
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A plain interface guide. Screens come out clean and plain, not ugly, even without paid design help.
What it builds: a website that never breaks from a plugin update, and the software behind it, in the same project, on one bill that is usually zero.
Free
The free download
Get the whole kit for nothing: the guide, the start prompt, the task system, the guardrails, both building skills, the interface guide. No trial, no time limit, no watermark on what you build with it.
Type your email and we send the download link to your inbox. We will also tell you when we add new pieces to the kit, and the day the paid version opens.
Coming soon
The paid door
The free kit teaches you the method. Behind the paid door is the head start.
A decision interview that asks every question a good designer would ask about your business, before anything gets built. A design system that makes the AI's screens look designed, not generated. A working reference website and a working reference set of business software to start from, instead of a blank folder. Skills pulled from a real, live production codebase, not written for a demo. Updates as we learn more.
Price: $299, one time. It is not ready yet. Leave your email and we tell you the day it opens.
Who this is not for
This is not for you if you want someone else to build it for you today. That is a different, paid service. Call us for that instead.
This is not for you if you will not read anything. The AI asks you real questions about your business. Skip them, and it guesses, and guesses are how projects go wrong.
This is not for you if your business handles information that needs a real security review before anything touches it, things like health records or card numbers at scale. Talk to a specialist first.
This is not for you if you want a drag and drop page builder with pictures and a mouse. This kit is a conversation with an AI agent, not a visual editor.
Questions
Do I need to know how to code?
No. You make the decisions: what the business does, who it is for, what done looks like. The AI does the technical work. You read plain English the whole way, never code.
What does this actually cost?
The kit is free. You need a Claude subscription (Pro or Max) to run Claude Code, the AI agent that does the building. What you build runs on a bill that is usually zero, thanks to a generous free tier from our hosting. The paid tier, which is optional, will cost $299 one time.
What happens when the AI gets something wrong?
It can misread your business and build the wrong thing. It cannot easily destroy your work: everything is saved in steps you can undo, and rules block it from skipping its own checks or wiping out changes you have not saved yet.
What if Dirty Work Software stops updating this?
The free kit is plain text files on your own computer and your own account, not a service we run for you. If we stopped tomorrow, everything you already have keeps working exactly as it does today.
Do I own what it builds?
Yes. The AI builds inside a new project under your own account. It is not our code with your name on it. It is your code, saved under your name from the very first save.
How is this different from WordPress or hiring a developer?
WordPress is cheap but breaks itself. A developer is solid but costs two bills and a wait for every change. This is one AI, directed by you, building both the website and the software, on one bill.
Does it work on a Mac?
The kit is written and tested on Windows today. A Mac can run it, but some steps will read differently, and the AI will have to adapt them for you.